Wella Professionals


For more than 140 years, Wella Professionals has been a global leader in professional haircare, combining science, creativity and salon expertise to deliver high-performance products for every hair type. From colour services to haircare and styling, the brand is trusted by professionals around the world.
The portfolio includes shampoos, conditioners, masks, serums and oils, leave-in treatments and styling products for dry, damaged, colour-treated, blonde, curly and frizzy hair. Iconic collections such as Ultimate Repair, Ultimate Smooth, Ultimate Color, Fusion, Invigo, Oil Reflections and EIMI help repair damage, nourish the hair fibre, preserve colour, smooth frizz and enhance shine.
Recognised as the world's No. 1 salon colour brand, Wella Professionals continues to innovate with advanced technologies that deliver visible, long-lasting salon-quality results.
Discover the Wella Professionals brand at MiM and create a personalised routine to repair, protect and enhance the natural beauty of your hair.