Lola Cosmetics


Founded in Rio de Janeiro in 2011, Lola Cosmetics has become known for its bold personality, innovative formulas and commitment to sustainable beauty. The brand creates vegan and cruelty-free haircare enriched with naturally inspired ingredients to deliver effective results while respecting animals and the environment.
Its portfolio includes shampoos, conditioners, hair masks, leave-in treatments, styling creams, hair oils and targeted treatments for dry, damaged, coloured, curly, coily, fine and thinning hair. Best-selling collections include Morte Súbita, Meu Cacho Minha Vida, Danos Vorazes, Rapunzel, Dream Cream, Xapadinha, Liso, Leve and Solto, Be(M)dita Ghee, Densidade and Plot Twist, designed to nourish, repair, strengthen, smooth frizz and enhance curl definition.
Known for supporting Low Poo and No Poo routines, Lola Cosmetics combines high-performance botanical ingredients, recyclable packaging and a playful approach to professional haircare.
Discover the Lola Cosmetics brand at MiM and create a personalised routine for healthier, stronger and more beautiful hair.