Color Wow

Founded by beauty industry innovator Gail Federici, Color Wow was created to solve the most frustrating hair concerns with breakthrough, science-led formulas. The brand is internationally recognised for developing award-winning professional haircare that delivers visible results for frizz control, colour protection, shine and volume without compromising hair health.

The collection includes shampoos, conditioners, masks, leave-in treatments, serums, styling products and root touch-up solutions. Best-selling products include Dream Coat Supernatural Spray, Color Security Shampoo, Color Security Conditioner, Money Mist, Root Cover Up, Xtra Large Bombshell Volumizer, Pop & Lock High Gloss Finish, Dream Cocktail and Style on Steroids, designed to protect colour-treated hair, fight humidity, reduce frizz, add volume and enhance shine. The formulas are free from sulphates, heavy silicones and ingredients that can dull or distort hair colour.

With more than 150 international beauty awards, Color Wow continues to set the benchmark for innovation, earning the trust of professional stylists and consumers around the world.

Discover the Color Wow brand at MiM and create a personalised routine for smoother, shinier and healthier-looking hair.