Joico
Since 1975, Joico has been pioneering professional haircare through science-driven innovation and advanced keratin technologies. The brand's mission is to deliver healthier, stronger and shinier hair with every use, using exclusive technologies such as SmartRelease™ Technology and Bio-Advanced Peptide Complex® to repair and protect the hair fibre.
The Joico portfolio includes shampoos, conditioners, masks, leave-in treatments, serums and oils and styling products for dry, damaged, colour-treated, blonde, fine and fragile hair. Iconic collections such as K-PAK, Defy Damage, Blonde Life, Moisture Recovery, HydraSplash, JoiFull, YouthLock, Colorful and InnerJoi help repair damage, maintain moisture, preserve colour and improve strength and shine.
Trusted by salon professionals around the world, Joico continues to innovate while supporting more responsible beauty with PETA-certified cruelty-free products and vegan collections.
Discover the Joico brand at MiM and build a personalised haircare routine for healthier, stronger and more beautiful hair.
