Aveda
Founded in 1978 by Horst Rechelbacher, Aveda is a pioneer in botanical professional haircare. Combining naturally derived ingredients with advanced scientific research, the brand creates high-performance products that care for both hair and scalp while maintaining a strong commitment to environmental responsibility. Today, every Aveda product is 100% vegan, cruelty-free and Leaping Bunny Approved.
The collection includes shampoos, conditioners, masks, serums, leave-in treatments and styling products for dry, damaged, coloured, blonde, curly and fine hair. Best-selling ranges include Botanical Repair, Nutriplenish, Invati Ultra Advanced, Be Curly Advanced, Color Control, Scalp Solutions, Shampure, Rosemary Mint, Smooth Infusion and Blonde Revival, providing targeted solutions for repair, hydration, colour protection, scalp care and frizz control.
Aveda is recognised worldwide for its long-standing sustainability leadership, using plant-powered formulas, recycled packaging, renewable energy and B Corp™ Certification to support its mission of caring for people and the planet.
Discover the Aveda branad at MiM and create a personalised routine for healthier, stronger and naturally beautiful hair.
