Tigi Bed Head Serial Blonde Purple Toning Shampoo 400ml

Bed Head's Purple Serial Blonde Shampoo; New on the outside and so epic on the inside. A formulation that improves color, delivering salon results and salon experience at home. 

Benefits
The Bed Head color care range, with a color protection system, has been designed with professionals to care for and revitalize chemically treated hair and enhance color vitality.
The sulfate-free Blonde Purple Toning Shampoo offers amazing benefits in color care and cancels out unwanted coppery tones. This purple shampoo is powered by purple toners to help remove yellow tones, amplify cool tones, and brighten blonde hair. Violet shampoo also adds shine to dull hair for vibrant blonde hair!
Delicious exotic fragrance.

How to apply
Lather and massage the shampoo into wet hair. Leave on for 1-5 minutes, depending on the desired effect. Rinse thoroughly. For best results, follow with the Blonde Serial Restorative Conditioner. Avoid contact with clothing.

Makings
Formulated with Purple Toning Pigment to neutralize coppery and yellow tones in blonde hair and increase cold tones, Dimethiconol that gives shine to brittle and dull blonde hair, Rice Germ Oil full of vitamins and known to promote hydration and Hydrolyzed Pearl that is known to renew and tone.