Shu Uemura
Shu Uemura Izumi Tonic Fortifying Shampoo 300ml
The Izumi Tonic Shampoo is inspired by the Japanese tradition Yu-Su-Ru, which uses rice water to str
Description
The Izumi Tonic Shampoo is inspired by the Japanese tradition Yu-Su-Ru, which uses rice water to strengthen hair from the roots. This lightweight formula gently cleanses, reducing breakage and repairing fragile strands while maintaining essential hydration and enhancing natural movement.
Benefits
Formulated with Japanese rice water, rich in amino acids, vitamins B and E, minerals, and antioxidants, this shampoo makes hair up to 30 times stronger and reduces split ends by up to 91% when combined with other products from the Izumi Tonic routine.
The presence of ceramides helps to replenish the natural barrier of the strands, providing density, shine, and silky texture
How to apply
Apply a small amount of shampoo to wet hair, gently massage until lather forms, and rinse well.
Ingredients
Aqua / Water / Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Hexylene Glycol, Polyquaternium-10, Salicylic Acid, Linalool, Limonene, Butylene Glycol, Citronellol, Coumarin, Alpha-isomethyl Ionone, Geraniol, Hydrolyzed Rice Extract, Parfum / Fragrance.
The Izumi Tonic Shampoo is inspired by the Japanese tradition Yu-Su-Ru, which uses rice water to strengthen hair from the roots. This lightweight formula gently cleanses, reducing breakage and repairing fragile strands while maintaining essential hydration and enhancing natural movement.
Benefits
Formulated with Japanese rice water, rich in amino acids, vitamins B and E, minerals, and antioxidants, this shampoo makes hair up to 30 times stronger and reduces split ends by up to 91% when combined with other products from the Izumi Tonic routine.
The presence of ceramides helps to replenish the natural barrier of the strands, providing density, shine, and silky texture
How to apply
Apply a small amount of shampoo to wet hair, gently massage until lather forms, and rinse well.
Ingredients
Aqua / Water / Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Hexylene Glycol, Polyquaternium-10, Salicylic Acid, Linalool, Limonene, Butylene Glycol, Citronellol, Coumarin, Alpha-isomethyl Ionone, Geraniol, Hydrolyzed Rice Extract, Parfum / Fragrance.
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