Kérastase Genesis Bain Nutri-Fortifying

Fortifying anti-hair loss shampoo for weakened hair that is prone to falling due to breakage. Gently cleanses and strengthens the hair fibre to reduce the risk of hair loss due to breakage. This rich formula creates a creamy lather, removing dirt and excess oil while providing intense nourishment for dry hair. Its cleansing action smooths and hydrates the hair from root to tip, leaving it with a natural feel. Enriched with the powerful combination of Edelweiss Native Cells and Ginger Root, this formula fortifies the fibre and reduces the risk of hair loss due to breakage. The hair is prepared to be treated, nourished, and strengthened.
The enriched formula is ideal for intensely nourishing dry hair.

Benefits

• 93.3% less breakage*
• 93.3% more resistance*
• 93.3% stronger hair*
• 49% increase in smoothness**
• Reduces hair loss due to breakage by 93.3%*
• 65% more hydrated/nourished hair**
• 49% increase in smoothness**
• Gives body to hair and makes the hair fibre appear more "plumped" when used with the Reconstituting Mask***

* Reduction in broken hair mass versus a traditional shampoo after 1 application
** Increase in hydration compared to before application
*** Instrumental test, compared to before application

How to apply
Wet the hair and completely remove excess water before applying an amount of shampoo similar to the size of a walnut, section by section, in the 5 main areas of the hair. Add water and emulsify. Devote the first wash to the scalp using your fingertips to massage and remove impurities. Rinse thoroughly. Apply a second amount of shampoo, section by section, and add water. The second wash produces a richer lather that helps to cleanse the lengths and ends. Rinse thoroughly.