Kérastase Genesis Bain Hydra-Fortifiant

Fortifying anti-hair loss shampoo for weakened hair, prone to falling out due to breakage. Gently cleanses and strengthens the hair fibre to reduce the risk of hair loss due to breakage. This ultra-gentle formula is ideal for fine or oily hair, removing sebum and pollution particles from the scalp and hair fibre. Its cleansing action smooths and hydrates the hair from root to tip, leaving it with a natural touch. Enriched with the powerful combination of Native Edelweiss Cells and Ginger Root, this formula strengthens the fibre and reduces the risk of hair loss due to breakage. Hair is prepared to be treated, fortified, and appears healthier.

Benefits

• 80.9% reduction in hair loss due to breakage*
• Hair becomes more resilient*
• Immediate hydration and softness**
• Gives body to the hair and makes the hair fibre “plumped” when used with Fondant Renforcateur***

* Reduction in the amount of broken hair compared to a traditional shampoo after 1 application
** Increase in hydration compared to before application
*** Instrumental test, compared to before application

How to apply
Wet the hair and completely remove excess water before applying a quantity of shampoo similar to the size of a walnut, section by section, in the 5 main areas of the hair. Add water and emulsify. Dedicate the first wash to the scalp using the fingertips to massage it and remove impurities. Rinse thoroughly. Apply a second quantity of shampoo, section by section, and add water. The second wash produces a richer lather that helps cleanse the lengths and ends. Rinse thoroughly.